What is IPTC Data? IPTC metadata is a set of standardized information fields used to describe the content and details of digital photos. Embedded within image files, this metadata aids in organizing, searching, and properly crediting images in digital asset management systems. Widely used by photographers, news agencies, and media organizations, IPTC metadata helps manage and distribute image files efficiently.
Key IPTC data fields include:
• Title/Headline
• Caption/Description
• Keywords
• Creator/Photographer
• Copyright Notice
• Date Created
• Credit Line
• Source
• Location Information
• Category
• Contact Information
• Special Instructions
To manage and control these IPTC tags of photos, here is a guide on how to use the Photos app and IPTC-compatible applications to edit IPTC data on a Mac.
1. Editing IPTC Data in Photos
If you use the Mac Photos application to manage all your photos, it provides a feature to edit some IPTC data in the Info window. Select a photo in the Mac Photos app, click the Info button. Enter the necessary IPTC data, such as Title, Caption/Description, Keywords, and Location Information.
Photos only support editing a few basic IPTC data fields. If you need to edit more IPTC data for photos in your photo library, you can use a third-party application like Photo Exifer. Download and install Photo Exifer, run Photo Exifer and access photos in photo library, select photos and click Edit Exif data -> edit exif data in photo library. In addition, Photo Exifer also provides a lots of quick actions to edit and process photo metadata in batch.
2. Editing IPTC Data with Photo Exifer
If your photos are stored in an external hard drive or local photo folder outside of the photo library, Photo Exifer allows you to edit IPTC and other more photo metadata tags. Open Photo Exifer, import photos into Photo Exifer, select photos and click Edit Exif data, and edit the IPTC data or other photo metadata tags, and click Apply button to save.
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